Brands News - Page 26

TRAI mandates maximum of 12 mins per clock hour on TV

The TRAI has effectively curtailed the number of ads on a channel (and ads include commercials that promote other programmes on a channel) to 12 minutes.

How JWT scam ads got Ford India in a mess

Ads such as these are popularly called 'scam' ads - ads that are created not to sell products and services, but to win awards at awards shows such as the Abby or at Cannes.

The Hindu's editor opens up new paid news debate

Varadarajan's clarification on an IIPM write-up opens up a Pandora's Box and a new debate for media watchers to mull over. Is a paid for write up called a write-up or article or would it, as Varadarajan seems to believe, be called an advertisement?

NDTV-TAM imbroglio: highlights of NY Court judgment

The New York Supreme court dismissed NDTV's claim against Nielsen Holdings et al both on forum non conveniens and negligence claims.

Shah Rukh Khan gets tainted by IIPM mess

The IIPM controversy can serve as a lesson for celebrities. While they can, and should, look at endorsements as a source of income, they should also look at whether the brand they choose to endorse could damage a more valuable brand - their own.

Beyond TRPs: Decoding the 'success' of Satyamev

Media professionals seem to be happy with the TRP deliveries - and happier with the non-TRP deliveries.

Mallya's Kingfisher is a 'dead bird squawking'

There's no shame in admitting to business failure. But by clining on to a failed dream, Vijay Mallya risking contagion across his business empire.

Mallya, Kingfisher, and the limits of 'vanity business'

If taxpayers are going to subsidise Mallya's flamboyant lifestyle through a 'backdoor bailout', it's only fair he gives us a shot at the good times he savours.

Indian youth drink, snack and talk, says Brand Equity

If one takes the study seriously, 11 of the 'most exciting brands' are beverage brands; 3 are chocolate brands and 5 are mobile service providers or handset manufacturers.

Endgame Kingfisher: Mallya and his grounded mega-dream

Why Vijay Mallya may choose to go down flamboyantly, rather than scale down his mega-dream.

Advertisers: Test of Hindi as a foreign langauge

It's time advertisers brush up their foreign languages. Or else the communication reaches a consumer but is wasted, as he or she doesn't understand what is being said. That's careless.

Sorrell on growth, India, consumer sentiment and talent

WPP chairman Martin Sorrell sees a good future for India, with Indian professionals in demand as Indian brands go global - and as the balance of power in advertising shifts to India, China, Brazil.

Benetton does it again: shocking their way to the bank

Benetton withdrew an advertisement using an image of Pope Benedict kissing an Imam on the mouth after the Vatican protested on Wednesday at the Italian clothing firm's latest shock campaign.

Mumbai newspaper wars: the battle for the fittest

The Hindustan Times has the Times of India rattled as far as the Mumbai editions are concerned.

How paint brands make you care about the paint on your walls

That's what Asian Paints sets out to do with two new commercials currently on air. An entertaining depiction of how a consumer becomes an 'expert', thanks to a guide to painting that he got from Asian Paints.

It's a car-nival out there: These beauties are waiting for you

The festive season is inching close. Can car makers be far behind? Big names like Tata Motors, Audi, Hyundai and Maruti Suzuki, among others, are driving in with their red-hot models and lining up hefty discounts to get you in. So, go ahead, your dream car is much closer than you think.

Gujarat HC refuses to quash adulteration case against Pepsico

The Gujarat High Court has refused to set aside a case filed against the Pepsico Holdings India Private Ltd for selling adulterated product.

Delhi rape: Uber effectively proves its branding is a lie

The Delhi incident will do considerable damage to brand Uber with all their women consumers, and unless the brand immediately demonstrates action.

Betting on Tiger Woods: Hero Moto's pick of new brand amabassador makes no sense

Why would Hero MotoCorp, the world's largest manufacturer of two-wheelers invest Rs 250 crore to sign on Tiger Woods as a brand ambassador?

Hero splurges Rs 250 cr for Tiger Woods: Can he swing it for the company globally?

Hero has signed a Rs 250 crore endorsement deal with golfer Tiger Woods that it hopes will help it become a global brand.

Dear Airtel, here's what you can learn from Google about customer service

Technology helps build connections among disparate systems to enable and surprise us. So why are more companies not using it to improve customer service?

Provoking the Parsi to procreate: Why I am rooting for Sam Balsara's ad campaign

I do hope the campaign works. Like many Indians who count Parsis amongst their friends, I enjoy the sweetness that they added to the Indian milk.

Cutest Christmas ad this year? You just have to watch Monty the Penguin

As Christmas nears, expect ads to get cuter and cuddlier as brands attempt to capitalise on the festive spirit. <br />

Honda gets buzz going about its new Civic with this fantastic new ad

Honda is trying to break away from the mould of being just another family car with its new Honda Civic Type R video titled 'The Other Side'.

Free phone to aggrieved Snapdeal customer: Unilever proves it can dance

After HUL sent the free phone, thousands of consumers across the country think better of HUL and HUL products; Vim gets a fillip; HUL gets immeasurable returns in earned media (including this piece). All because someone at HUL forgot that elephants could not dance.

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