Cutest Christmas ad this year? You just have to watch Monty the Penguin

As Christmas nears, expect ads to get cuter and cuddlier as brands attempt to capitalise on the festive spirit.

But for now here's the "Monty the Penguin" advertisment by UK-based retailer John Lewis that hits all the right buttons. The retailer, incidentally, has been leaning on cute for some years now to peddle its wares during the Christmas season with adorablekids and animals featuring in them.

Cute kid, cute penguin, cute friendship and an ending that will melt all hearts barring those made of stone. How can you not like this one, unless of course you hate penguins?

Check out the ad below:

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Updated Date: Nov 07, 2014 13:07:02 IST