This week, Fortune Oil’s newest, long emotive spot made it to Storyboard. At over four and a half minutes, this lengthy ad attempts to build an emotional connect with the brand. Watch Storyboard in conversation with Piyush Pandey, where he says that it doesn’t matter how long an ad is, if it can hit the spot in the heart first. Read Mukta Lad’s review of the TVC here .
 "Ogilvy's Piyush Pandey on Fortune Oil's emotive, 04:38 minute long spot")
This week, Fortune Oil’s newest, long emotive spot made it to Storyboard. At over four and a half minutes, this lengthy ad attempts to build an emotional connect with the brand. Watch Storyboard in conversation with Piyush Pandey, where he says that it doesn’t matter how long an ad is, if it can hit the spot in the heart first.
Read Mukta Lad’s review of the TVC here .
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