It 'feels that good', Volkswagen tells viewers in newest spot for Polo

After recently launching its 360-degree, TV-led brand campaign ‘Enjoy the Engineering’, Volkswagen India has released a campaign for the newest Polo. Created by DDB Mudra, the ad sports ‘Feels that good’ as a slogan, showcasing life’s moments that leave one with an indescribable feeling.

The film illustrates the story of two brothers. The younger of the two always gets the raw end of the stick, as he ends up with all the ‘hand-me-downs’ from his cooler older sibling. From school books to uniforms to shoes and even bicycles, it’s always second-hand. Finally at the end, the tides turn for the younger brother, who is all grown up now. He is shown to drive the New Polo, while his older sibling is still using a nondescript old car.

Watch the film here:

Speaking about the campaign, Sonal Dabral, chairman and chief creative officer, DDB Mudra Group said, “The new refreshed Polo has unique features that deliver a superior driving experience. We used hand-me-downs as a creative device to make the point that driving the new Polo, with these features, makes you feel so good. It uses the tonality of all Volkswagen advertising where the product is at the centre and there is humour woven around it, leaving the viewer with a ‘feel good’ factor.”

Apart from TV, the campaign will also employ digital, social and POS touchpoints.

Credits

Client: Volkswagen India

Agency: DDB Mudra West

Chairman and chief creative officer: Sonal Dabral

Office head: Rajiv Sabnis

Creative head, west: Rahul Mathew

National planning head: Aditya Kanthy

Business head: Anurag Tandon

Executive creative director: Venkatagiri Rao

Creative directors: Karunasagar Sridharan, Ashish Kharwatkar, Mandar Khatkul

Creative team: Karunasagar Sridharan, Ashish Kharwatkar, Mandar Khatkul, Pashyn Sethna, Sandesh Kambli, Dhrupal Mehta

Account management Team: Rakesh Varma, Aaron D’Souza

Account planning Team: Mou Roy, Abhinit Agarwal

Films department: Vishal Agarwala