 "How Indian brands scored with the FIFA World Cup 2014")
The world’s most watched sporting event came to an end on July 14, 2014, with Germany lifting the trophy. The FIFA World Cup was broadcast in India by Sony Six and Sony Aarth, while Sony Liv streamed it online.
According to TAM data, the reach of the World Cup dropped marginally from 58 million in 2010 to around 56 million viewers this year. But sponsors are more than satisfied.
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Storyboard’s spoke to Indian sponsors Amul, Xolo and Castrol, to find out why they believe the response has been above expectations in the World Cup that just went by. Watch the video for more…
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