Honda Mobilio: What's riding behind the aggressive launch?

Last week, Honda announced its entry in to the Multi-Purpose-Vehicle or MPV segment with the launch ofthe Mobilio. The Japanese car maker has, for the first time roped in a celebrity - comedian Kapil Sharma - for a series of webisodes, and has even dubbed its commercial in eight Indian languages.

Animesh Das spoke Jnaneswar Sen, senior VP - marketing and sales, Honda Cars India, to know what’s riding behind the ‘family car’ Mobilio’s aggressive launch campaign. Watch the video for the complete story.