 "Complan Stirs In Star Power; Heinz India Charts 2014 Plans")
Complan, Heinz India’s flagship brand, is celebrating its 50th anniversary this year. The brand has roped in some high-profile star power, in the form of brand ambassadors Actors Amitabh Bachchan, grandmaster Vishwanathan Anand and actor Surya.
But that’s not all. Complan, as we know it, has been repositioned and efforts are being made to reduce the gap with category leader, GSK’s Horlicks. Now in its 50th year, the brand looks at being the source for daily strength.
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Animesh Das speaks to Seema Modi, Managing Director, Heinz India, to understand why 2014 will be a critical year for the brand.
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 "Navya Naveli Nanda on cousin Aaradhya Bachchan: 'I feel she’s far wiser than I was when I was 12'")
 "Anant Ambani-Radhika Merchant pre-wedding festivities: Shah Rukh Khan, Rajinikanth, Amitabh Bachchan & others to attend")
 "WATCH: YRF, Amitabh Bachchan and Shah Rukh Khan's 'Mohabbatein' re-releases after 24 years, opens to packed houses")
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