Businessworld magazine awards digital mandate to Havas Media Group

Havas Media Group India has won the Integrated Digital Duties of business magazine after amulti-agency pitch.

Commenting on the win, Anurag Batra, chairman, BWIBusinessworld, said, “Havas Media’s passion and commitment along with their Meaningful Brands framework touched us. We are looking at a digital first strategy with multi-platform presence driving engagement and conversation. BWIBusinessworld must be on par with any international online media platform."

“The digital offering will place BWIBusinessworld in a unique position to leverage its strengths in the midst of the ongoing mobile and digital revolution,” said Rajeev Dubey, executive editor, BWIBusinessworld.

“We are pleased to partner with Havas Media Group to build the new Businessworld.in for us. New Businessworld.in besides being the logical extension of our core offering will be unique in terms of user experience, personalization and interactivity for our audiences and advertisers across geographies and platforms” added Ram Jalan, VP New Platforms and Strategy.

Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted that BWIBusinessworld thought us apt partners for their digital story in the world of media. The mandate includes digital strategy, planning, design and execution as BW digitally revamps and grows. We will ensure all necessary steps to make it a meaningful and successful experience for all stakeholders of this marquee brand”.

Havas Media recently also won the integrated media duties of Yepme.com and digital mandate for Xolo mobile.