Transitioning From CRM To CEM: A Road Map
FP Archives
• February 2, 2017, 23:31:25 IST
CEM focuses on positively engaging customers across interactions and use feedback to proactively delight the customer.
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 "Transitioning From CRM To CEM: A Road Map")
CEM focuses on positively engaging customers across interactions and use feedback to proactively delight the customer.
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