Justdial Deploys IBM Smart Computing

IBM announced that Justdial, one of India’s local search engines, has consolidated its infrastructure around IBM Smarter Computing.

“Justdial is a business with varied requirements that relies on IT infrastructure and as it’s a user-centric interface, the challenges we face are multi-fold,” said Sandipan Chattopadhyay, CTO, Justdial. “It’s like playing chess with over a million people at the same time. Our technology platform is the key to effectively integrate the various media we use to provide our services, and as we continue to improve our IT infrastructure, our partnership with IBM has helped us meet our strategic objectives” said Sandipan.

Headquartered in Mumbai, Justdial has a database of approximately 7.7 million listings (as of June 30, 2012). It addressed more than 254 million search queries from millions of users of its search platform during fiscal 2012. The Company which started operations under the Justdial brand in 1996 now has 12 offices in 11 cities across India.

IBM believes that IBM BladeCenter servers will help reduce overall operational and maintenance costs, while improving performance and aiding to reduce the query-run-time and time-to market for several products. Sandipan added, “Our association with IBM was definitely a step in the right direction for our IT infrastructure.”

According to Alok Ohrie, Vice President – Systems & Technology Group, IBM India South Asia, “The combination of IBM BladeCenter and the IBM Storwize V7000 provides a highly scalable and reliable platform with multiple layers of redundancy, pioneering technologies and commitment to best practices. We are delighted to partner with Justdial in their success story to serve varied search queries coming from customers on phone and the web.”

IBM aims to help the midsize firm segment by making advanced technologies, once reserved for larger enterprises with large budgets, available to small and medium enterprises at an affordable price.

Operationally, IBM ensured server management was made easy with a single console in place to monitor the server activity resulting in increased cost efficiencies. The interest free payment structure on the IBM solution enables companies to minimise upfront capital outlay with a more effective management of cash flow as well as to align the technology costs with anticipated benefits and have flexibility of payment terms tailored to meet specific budget milestones.

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Updated Date: Feb 02, 2017 23:52:04 IST