It is time businesses ensure their websites are mobile friendly

Most people have become inseparable from their mobile devices. While many find it hard to believe how they've managed without this dainty device in the pre-mobile era, there are others picking out flaws as they comb through the mobile era. But, whether you like it or not, mobile devices are the future. The gradual shift was evident.

Mobile Internet users have finally surpassed desktop users globally.

The latest Statcounter report reveals that it was the month of October that finally saw Internet access on mobile and tablet devices account to 51.3 percent worldwide, compared to 48.7 percent seen on desktop.

Now, didn't we see this coming? Though a small difference, it is most likely only going to increase with time. These figures are the result of the increasing proliferation of smart devices. Also, let's not forget countries like India that have a huge contribution as a 'mobile first' market. Besides, there are several other factors responsible, such as affordable smart devices, increasing penetration of 3G and 4G, among others.

The graph below is an indication that globally we are a mobile-connected community, and will continue to grow so.

 It is time businesses ensure their websites are mobile friendly

The dipping PC and laptop sales have been hinting at this for a while, and the reports about the increasing number of mobile users and way we access Internet may just change how we've been doing things, so far. This puts a lot of focus on businesses, who have no choice but to ensure that their websites are mobile friendly.

In India, its Flipkart that pops to our mind every time there's a debate over going mobile. While we may not be ready for a complete app world, at least not yet, the increasing number of  Google mobile searches have been an indication of which direction we are headed. So, a sturdy and user friendly mobile website is something businesses should start looking into, at least the ones who haven't been doing so so far.

Moreover, the need for mobile compatibility is only going to increase. Aodhan Cullen, CEO StatCounter said, "This should be a wake-up call, especially for small businesses, sole traders and professionals, to make sure that their websites are mobile friendly. Many older websites are not."

However, in spite of the rapid growth of mobile devices, desktop is still the primary mode of internet usage in mature markets like the US and the UK. But Cullen has warned, “Post-Brexit, UK businesses should be aware, as they look to increase trade outside the EU, that India for example has over 75 percent internet usage through mobile devices.”

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Updated Date: Nov 02, 2016 15:24:17 IST