HTC and Reliance Communications forge Strategic Alliance

HTC Corporation and Reliance Communications announced a strategic alliance to promote next generation CDMA devices in India. Taking the first step forward under the alliance, HTC and Reliance Communications announced the launch of two new smart devices - the HTC P3000 and HTC S720.

Under the alliance, HTC’s world-class CDMA handsets will be exclusively provided on Reliance Communications wireless network.

“The alliance with HTC is in line with our strategic intent to provide high-end devices empowering Reliance customers to access email, internet and data applications on the move. HTC’s technological edge and Reliance’s in depth consumer insights would enable us to continuously offer top-of-the-line handsets catering to emerging market trends in the Indian telecom landscape” said S.P.Shukla - President, Reliance

“The partnership with Reliance Communications further strengthens HTC’s commitment to serve the growing demands of Indian consumers. With the introduction of the HTC P3000 and HTC S720, customers will soon have access to these innovative CDMA devices,” said Peter Chou, CEO & President, HTC. “Merging HTC’s innovative devices with Reliance’s network will enable customers to experience cutting-edge mobile Internet connectivity on the go,” he added.

Smartphones are being viewed as both mobile consumer Internet devices as well as imperative business productivity tools. “We are confident that with the added line up of business applications, the inherent power delivered by Windows Mobile, and the value proposition of the Reliance CDMA network, the devices will bring further maturity into the rapidly growing Smart phone market in India.” Said Amarjit Gupta Director Communication and Media segment, Microsoft India

The two HTC handset models - the HTC P3000 and the HTC S720 will be available at all Reliance World & Reliance Communications outlets and HTC Authorised Resellers across the country from next week onwards. The handsets would be available at a market-operating price of Rs. 16,500 and Rs. 19,500 respectively.