CMS Bags Rs. 300 Crore/$66 Million Order From BSNL

CMS Info Systems, the IT and outsourcing services provider, has announced an order bagged from BSNL for Rs. 300 crore/ $66 million to centralise its billing efforts. According to the agreement, CMS Info Systems will implement a centralised billing system for BSNL across three locations, namely north east, east and south for a period of seven years. This involves CMS Info Systems deploying several industrial scale, full colour inkjet printers capable of printing upto 1100 pages per minute, at the BSNL sites in the said regions and managing the operations to add scale and efficiency to BSNL’s current printing model.

“Currently CMS Info Systems has 20 centres across India which offer services to most of our BFSI clientele and prints a billion documents a year. With the BSNL order, we now expect to double our print output which is a huge achievement for us. This project will revolutionise the printing ecosystem in India, as it is the first time a utility bill is being printed using a full colour variable data system,” said Sudev Muthya, President – IT Business, CMS Info Systems.

Through this partnership, one of CMS Info Systems’ aims is to enable BSNL target clients with the appropriate marketing scheme and add to its revenue making this a first of its kind initiative being rolled out in hard copy format.

“We are in the process of deploying advanced and intelligent techniques which can map user profiles against the appropriate marketing scheme and hence offer BSNL the flexibility of offering dynamic marketing opportunities to advertisers thereby increasing its revenue from marketers,” added Muthya.