CanvasM Opens VAS Innovation Centre

CanvasM, a joint venture between Tech Mahindra & Motorola has inaugurated “The CanvasM Innovation Centre”, an experiential zone, to develop, showcase and deploy next generation VAS applications.

The innovation centre will be situated in Noida and will feature a broad portfolio of applications comprising mobile commerce, entertainment and content, personal communications and enterprise solutions.

The Innovation Centre will be equipped with software, hardware and connectivity tools to facilitate concept development, application trials, certification programs, interoperability testing, application customisation and hosting services.

According to Jagdish Mitra, CEO, CanvasM, “Our customers have two main challenges. One is that of dealing with the uncertain nature of VAS revenue and the second is investing in the infrastructure to pilot the applications. CanvasM has built a world class innovation centre to promote innovation and allow our customers to experience and pilot these applications without incurring major investments.”

“Partnering with Motorola, we at Tech Mahindra are ensuring that CanvasM will enable our customers, with the tools and services to create additional revenue streams. This innovation centre is critical in providing our customers the real life experience and the demonstration of future value added applications which will help develop validated business strategies for growth,” remarked C P Gurnani, president, Tech Mahindra.