44% of Indian firms are already running Big data projects: Study

Enterprise Big Data strategies are delivering key benefits to organisations, despite noted challenges in implementation. According to a survey commissioned by CA Technologies, 44 percent of the Indian respondents have already implemented a Big Data project, while 36 percent plan to implement one in the coming year.

In addition to this, 12 percent of the Indian respondents have stated that they have implemented four Big Data projects to date.

The study revealed the top five major obstacles Indian organisations need to overcome for successful Big data project implementation are –  insufficient existing infrastructure (33 percent), organisational complexity (25 percent), security/compliance concerns (28 percent), lack of budget/resources (25 percent), and lack of visibility into information and processes (21 percent).

Despite the challenges, majority of Indian organisations have or are in the process of adopting big data strategies since the benefits clearly outweigh the challenges. Indian organisations have listed the following reasons for implementing Big Data strategy: improve customer experience (67 percent), need to enter new markets (52 percent) and need to get new customers (49 percent).

“There is a huge potential for Big Data technologies in India. This is a high growth economy and organisations depend on insights from raw data, to plan their future course. Our study indicates that organisations are increasingly investing or planning to invest in Big Data strategies in the future”, said Sunil Manglore, managing director , CA Technologies, India.

Respondents report that they are already seeing, or anticipating, benefits of increased revenue (19 percent), improved competitive positioning (14 percent), ability to provide new products or services (13 percent), and more effective targeted marketing campaigns (22 percent).

According to the study, 68 percent of Indian respondents are investing in training existing resources on Big Data technologies; 33 percent said their Big Data tools provide them with sufficient data which enables them to make effective changes to their infrastructure; and 45 percent of respondents believe that the major challenge lies in the complexity which emerges due to the large scale implementation.