Spark of ignition

Overdrive September 10, 2016, 10:30:14 IST

The story of the automotive start-ups

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Spark of ignition

The start-up has become a very common term in today’s parlance. When Tork Motorcycles received funding from a handful of investors towards the production of the first of its electric motorcycles, the T6X, we decided to take a closer look. The second driver was the story of Ather Energy which with its cool and futuristic scooter is the other Indian automotive start-up that is currently in the news.

The start-up

But let us start at the beginning. What is a start-up? While the clear definition of a start-up is still a bit nebulous,…

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