Michael Mayer, director of Volkswagen passenger cars India speaks about Ameo and future products
VW isn't substantially more expensive in the ownership experience compared to other brands
OD: Explain the Ameo strategy
MM: It was a clear strategic move into that category. We never really measured it up to the Polo. If you look at the entry price, the Ameo is less expensive than the Polo, but the Polo is in a different stage of its life cycle. If you look at the higher variants, like the Highline, you will find the Ameo to be slightly more expensive than the Polo. If there is one segment in India, above or beyond the entry car segment, where people look for specific value, it’s the sub-compact sedan segment. And we...
Volkswagen is reportedly preparing for the launch of its sporty performance hatchback called the Polo GTI in the month of November.
A midlife refresh is expected to bring the spicy Volkswagen Polo GTI in line with the standard Polo facelift visually.
Volkswagen has allotted 99 units for the Indian market and customers can book the car on VW India’s website