Michael Mayer, director of Volkswagen passenger cars India speaks about Ameo and future products

VW isn't substantially more expensive in the ownership experience compared to other brands

Overdrive September 09, 2016 08:30:55 IST
Michael Mayer, director of Volkswagen passenger cars India speaks about Ameo and future products


OD: Explain the Ameo strategy

MM: It was a clear strategic move into that category. We never really measured it up to the Polo. If you look at the entry price, the Ameo is less expensive than the Polo, but the Polo is in a different stage of its life cycle. If you look at the higher variants, like the Highline, you will find the Ameo to be slightly more expensive than the Polo. If there is one segment in India, above or beyond the entry car segment, where people look for specific value, it’s the sub-compact sedan segment. And we...

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