Plans to introduce a virtual platform for the post sales experience
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We recently caught up with Anurag Mehrotra, executive director marketing, sales & service at Ford Motor Company at the
2016 Auto Expo
to understand the different measures that the brand is taking to change the post sales experience of its customers.
“Ford has a completely new lineup of products in India with the latest one being the new Endeavour and the Mustang. The brand sees 2016 as a ‘rocket’ year and is all set to go through a brand transformation,” said Anurag.
The company…
 "Ford India is going through brand transformation, says executive director, marketing, sales & service, Anurag Mehrotra")
 "Ford to set up three EV battery plants in the US with a total capacity of 129 gigawatt hours a year")
 "Ford ends manufacturing in India with immediate effect, to continue local ops with imported vehicles")
 "Ford EcoSport SE drops tailgate-mounted spare wheel, priced from Rs 10.49 lakh")
 "Ford India, Bosch India, Honda, Audi, various other car manufacturers around the world hit by semiconductor shortage")
 "Ford to set up three EV battery plants in the US with a total capacity of 129 gigawatt hours a year")
 "Ford ends manufacturing in India with immediate effect, to continue local ops with imported vehicles")
 "Ford EcoSport SE drops tailgate-mounted spare wheel, priced from Rs 10.49 lakh")
 "Ford India, Bosch India, Honda, Audi, various other car manufacturers around the world hit by semiconductor shortage")