Articles by Nikhila Natarajan
Mar 12, 2019
Surf Excel ad: Mileage may vary, but brands will measure social engagement not tut-tutting of trollsIt doesn’t matter what we 'think' about the Surf Excel ad, what matters immensely to the brand is how much we’re obsessing over it and for how long. The fundamental disconnect between garden variety opinion and how brands measure earned media is playing out in real time, like it has in so many other moments. In recent months, the Nike ad featuring Colin Kaepernick, the Gillette ad riffing on the #MeToo movement have all applied the same tactic (or you could call it strategy, if you prefer) of inserting themselves into a cultural moment and then measuring the social touchpoints while earned media exploded around the bonfire they started.
Mar 08, 2019
Paul Manafort, Donald Trump's former campaign chief, sentenced to 'shockingly lenient' 47 months in jail in Robert Mueller caseDonald Trump's former campaign chairman Paul Manafort, 69, has gotten away with what legal pundits are describing as a "shockingly lenient" sentence of 47 months in jail for eight criminal counts of tax and bank fraud in the only case brought by special counsel Robert Mueller that has gone to trial so far.
Feb 25, 2019
H1B spouses' H4 work permits are being walked off the cliff in the Donald Trump era and anxiety is peaking: All you need to knowThe Donald Trump government’s process of slow-walking the H4 visa work permit off the cliff is on its last mile and anxiety is peaking across the community of H1B spouses in the United States.
Feb 15, 2019
Donald Trump to declare 'national emergency' to build US -Mexico border wall after Congress swats him down: All you need to knowUS president Donald Trump has decided to invoke the power of his bully pulpit to declare a national emergency that will allow him to build his promised US-Mexico border wall after the US Senate okayed a border security compromise Thursday that ignores most of Trump's wall demands but will do enough to prevent a new government shutdown.
Feb 12, 2019
Another US shutdown looms as Donald Trump reignites 'circus of paranoia' over border wall demand, threatens 'national emergency'With the prospect of a government shutdown looming this Friday, US President Donald Trump is turning once again to the politics of fear and dread that catapulted him to power, suggesting that Americans should all be living in a sense of profound dread as long as concrete isn’t poured into a wall along the US-Mexico border.
Feb 07, 2019
US fake university sting: Many Indian students released from custody, 'immigration status okay in many cases', say officialsOfficial sources in the US confirmed to Firstpost that "many" of the “close to 140” students arrested in the ICE fake university sting operation by US law enforcement and not implicated have been released and have “gone back” (to their lives as usual or back home to India). In many cases, "their immigration status was okay, there was no problem", sources on the frontlines of the effort to deliver legal resources to the affected students said.
Feb 06, 2019
Donald Trump turns State of the Union into 2020 political pitch, hails economy 'miracle', seeks end to 'partisan investigations'It was so Trumpian. US president Donald Trump, profoundly weakened by looming legal and political peril and surrounded by a sea of freshman Democrats dressed in suffragette white, checked off the box on his second State of the Union (SOTU) calling for an end to "ridiculous partisan investigations" alluding to the Robert Mueller probe, "foolish wars" the "politics of revenge" and then insisting that he will "build the wall" along the US Mexico border.
Feb 05, 2019
Indian students in US arrested in ICE fake university sting: Community leaders plan legal pushback 'this week'Community organisations led by the Telugu Association of North America (TANA) which are actively involved in getting legal help for the 129 Indians arrested in the ICE fake university sting operation confirmed to Firstpost that a lawsuit against the US government is very much on the cards “as early as this week” as they consider legal pushback to removal proceedings initiated against the arrested Indians.
Feb 04, 2019
ICE fake university fallout: Students who have overstayed US visa by 180 days face grim prospect of 3 year barThe Donald Trump government’s Immigration and Customs Enforcement (ICE) officials remain firm that that the intent of the 129 students arrested in the ICE fake university sting operation was to “fraudulently maintain their student visa status and to obtain work authorization”.
Feb 01, 2019
ICE fake university: 'It's entrapment', say Indians reacting to news of 130 students arrested across 20 US citiesIndians in the US and in India still coming to grips with the news of more than a hundred people arrested - mostly students - across US cities this week are increasingly using a one word reaction to a carefully laid fake University trap by the US Immigration and Customs Enforcement's (ICE) Homeland Security Investigations (HSI) to round up visa fraudsters: “entrapment”.