 "Representative image. Imagen 3.")
It’s Easter Saturday, and one more beloved chocolate is off the shelves in Britain: Toblerone. The triangular-shaped chocolate treats have been discontinued in the UK as people have a taste for other delights now.
A spokesperson for Toblerone’s maker, Mondelēz, said the decision to cease production in Britain was “difficult” and was taken because of “changing tastes.”
“While we understand that this may be disappointing for some consumers, we continue to invest in Toblerone,” the spokesperson added without mentioning whether the product would be discontinued outside the UK.
Toblerone’s exit from the UK confectionery market follows Mars Delight, Cadbury Dream and Rowntree’s Texan, which have been discontinued over the years.
Why was Toblerone taken off the shelves?
Dark chocolate Toblerone is fading from the spotlight as a new favourite takes centre stage: “Dubai chocolate.” This indulgent bar, filled with pistachio cream and crunchy toasted knafeh—a classic Middle Eastern dessert made with shredded filo—has grabbed the attention of chocolate lovers.
Lindor has jumped on the trend with its luxurious version, retailing at £10 per bar. For a more budget-friendly option, Lidl has introduced its take on the nutty treat for £4.99.
The news of Toblerone’s farewell also comes at a time when cocoa prices have reached a record high. According to figures by the Office for National Statistics, chocolate prices have gone up by 13.6 per cent till March this year.
Brits say goodbye to many other choco delights
Toblerone is not the first chocolate to be taken away from connoisseurs.
Last year, Nestlé announced it was removing Breakaway bars from its production lines, citing declining sales as the reason behind discontinuing the once-popular lunchbox favorite.
Milky Way Crispy Rolls were taken off shelves in 2022, much to fans’ disappointment. However, earlier this year, Mars brought the beloved treat back—along with new twists on the original, introducing Bounty and Twix-inspired versions of the chocolate-wafer bar.