 "Amid Israel-Hamas war, Pepsi and Coke battle business blues in West Bank over can and sugar shortage")
PepsiCo and Coke bottlers in the West Bank are running out of cans and sugar, blocked by the prolonged closure of a Jordan border crossing, managers of two soda-bottling plants in the occupied Palestinian territory said.
In the latest global supply chain snarl due to the conflict in the Middle East, a crucial trade crossing at the Allenby bridge has been largely closed to commercial traffic since early September after a Jordanian gunman shot and killed three Israeli civilians.
Sugar and cans previously were transported to West Bank bottlers from Jordan via the bridge, according to Hatim Omari, manager of a plant that bottles Pepsi, 7UP and Mirinda for sale in the Palestinian territories and neighboring countries.
The Pepsi facility, located in Jericho, ran out of materials for its canned soft drinks about 15 days ago, Omari said, and has not been able to get new shipments of cans or sugar for more than one month. Its sugar came from Saudi Arabia, he said.
A Coke bottler based in Ramallah has been running low on some soft drink flavors and is without its usual supplies of sugar and cans, according to Imad Hindi, general manager of National Beverage Company.
“If the situation continues this way, most of the private sector players including us will reach a dead end,” Hindi said in a WhatsApp message.
Pepsi did not immediately respond to a request for comment. Coca-Cola declined to comment. The bottlers are separate businesses, but sometimes the US based companies hold stakes in them.
Impact Shorts
More ShortsGaza, West Bank costs soar
The bottlers are the latest businesses to be hit by supply chain disruptions due to the conflict in the Middle East over the past year. Houthi attacks on cargo ships in the Red Sea have prompted some global consumer companies to reroute their merchandise from Asia to sail around Africa.
“From Beirut to Iran to Gaza, it’s really hard to just run a normal business and no one is immune to it,” said Paul Musgrave, an associate professor of government at Georgetown University in Qatar. “You need sugar, you need cans, you need people, you need electricity, and it’s all being disrupted."
The cost of doing business in the Palestinian territories is roughly five times greater than in surrounding countries, according to Hindi, manager of the Coke bottler in the West Bank.
At the Pepsi bottling franchise, which previously made 60 million liters of beverages annually, production is down roughly 35 per cent, Omari said. Without cans, it continues to use plastic bottles, but he said margins on plastic-bottled drinks are lower.
High unemployment in the densely populated West Bank, where he said Pepsi is a dominant cola, hurts local families’ ability to buy Pepsi drinks, he said.
“Our supply is weak now, and our sales are weaker."
The plant now runs one shift per day for its 200 total workers, down from three previously, Omari added.
Beyond supply shortages, consumer-led boycotts of US-based brands like Coca-Cola and Pepsi have hurt companies’ sales in Muslim-majority countries, where some consumers shun the soft drinks. .
PepsiCo CEO Ramon Laguarta said on Oct. 8 in a call with investors that “geopolitical tensions” have affected the company’s business in the Middle East. “I don’t think that’s going to change in the coming months,” Laguarta said.
Coca-Cola reports its financial results for the third quarter of 2024 on Oct. 23.
Israel launched an assault on Hamas in Gaza last October after an unprecedented Hamas raid of Israel killed 1,200 people and resulted in another 250 being abducted. More than 41,000 Palistinians have been killed in Gaza over the past year.
In the Gaza Strip, a $25 million dollar Coca-Cola plant was destroyed. A partly-damaged Pepsi bottling plant ceased operations last October, a spokesperson for the plant said.
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