Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • Nepal protests
  • Nepal Protests Live
  • Vice-presidential elections
  • iPhone 17
  • IND vs PAK cricket
  • Israel-Hamas war
fp-logo
TikTok's parent company ByteDance plans to invest $1 bn in India over next 3 years
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Tech
  • News & Analysis
  • TikTok's parent company ByteDance plans to invest $1 bn in India over next 3 years

TikTok's parent company ByteDance plans to invest $1 bn in India over next 3 years

Press Trust of India • April 22, 2019, 12:46:20 IST
Whatsapp Facebook Twitter

The company says it would also increase the number of employees in India to 1,000 people by the year-end.

Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
TikTok's parent company ByteDance plans to invest $1 bn in India over next 3 years

Unfazed by the **ban on TikTok in India** , the popular Chinese short video app’s parent ByteDance remains “very optimistic” and plans to invest USD 1 billion in the country over the next three years. ByteDance — touted to be among the world’s most valuable startups with investors like SoftBank, General Atlantic, KKR and Sequoia on board — also offers platforms like Helo and Vigo Video in India. Speaking to PTI, ByteDance Director (International Public Policy) Helena Lersch said the company has been **strengthening its content moderation policies** over the last many months. “We are obviously disappointed by the current developments, but we are also very optimistic that we will resolve this issue. We remain committed to our Indian users. As a company, we are looking to invest USD 1 billion over the next three years in India, that is how bullish we will remain to be here,” she said. [caption id=“attachment_6457481” align=“alignnone” width=“1024”] ![TikTok](https://images.firstpost.com/wp-content/uploads/2019/04/TikTok-1024.jpg) TikTok[/caption] The company would also be increasing the number of employees in India to 1,000 people by the end of this year. TikTok, which allows users to create short videos and share them, has more than 120 million users in India and is popular among youngsters. The Madras High Court on April 3 had **directed the Centre to ban TikTok app** , saying it was evident from media reports that pornography and inappropriate content were made available through such mobile apps. Following the Supreme Court’s refusal to stay the Madras High Court order, tech giants **Google and Apple removed TikTok from their app stores in India** to prohibit further downloads of the app. Those who have already downloaded the app would be able to continue using it on their phones. Lersch declined to comment on court proceedings as the matter is sub judice. The hearing of the matter was scheduled for 22 April in the Supreme Court, which has ordered the Madras High Court to pass an interim order on the ban by 24 April , otherwise, the ban will be vacated. **India is a critical market** for social media platforms given the large population of 1.3 billion people. With increasing availability of affordable smartphones and cheap data plans, the country is also the largest mobile data consumer market globally — an opportunity that global tech companies are vying to tap into. “We, as a company, abide by local laws, but we also want to be culturally appropriate. We have a content moderation team in India. We increased the capacity of our content moderation team globally by 400 per cent last year because we were prepared for the growth,” she added. According to her, the company has a two-step approach for content moderation. “First is a tech approach — a machine learning tool that filters content and then it goes to a content moderation team. In India, the team speaks 14 languages. I think, it is fundamentally important that the team is based in the country and speaks local languages to make culturally relevant decisions,” she said. Around six million videos have been taken off the platform for violating its community guidelines, she added. Besides planned USD 1 billion investment, Lersche said the company would be ramping up headcount to 1,000 people by December 2019. “(About) 25 per cent of that will be just content moderation, which means there is full-time moderation staff based in India…We have around 250 full-time staff (right now) but we are very growing that rapidly,” she added

Tags
TikTok ByteDance TikTok app TikTok Bytedance TikTok India TikTok Android TikTok ban India TikTok iOS TikTok India ban
End of Article
Latest News
Find us on YouTube
Subscribe
End of Article

Top Stories

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Who is CP Radhakrishnan, India's next vice-president?

Who is CP Radhakrishnan, India's next vice-president?

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched

Who is CP Radhakrishnan, India's next vice-president?

Who is CP Radhakrishnan, India's next vice-president?

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Israel informed US ahead of strikes on Hamas leaders in Doha, says White House

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV