TikTok will not feature any paid election-related ads on its platform, says VP

TikTok VP says that showing paid political ads does not fit into the experience it aims to provide to its users.


Chinese video app TikTok said on Thursday it would not allow paid political ads on its platform as they do not fit into the experience it aims to provide to millions of its users.

Created by Beijing Bytedance Technology Co, TikTok allows users to create and share short videos with special effects, and is hugely popular in Southeast Asia, including India.

"We will not allow paid ads that promote or oppose a candidate, current leader, political party or group, or issue at the federal, state, or local level – including election-related ads, advocacy ads, or issue ads," Blake Chandlee, vice president of TikTok's Global Business Solutions said in a blog post.

TikTok will not feature any paid election-related ads on its platform, says VP

With the presence of celebrities like Ariana Grande and Katy Perry, TikTok is a hit app among teenagers and post-millennials.Image: Reuters

TikTok hit the 500 million mark in monthly active users globally, according to a report in July by the South China Morning Post.

With the presence of celebrities like Ariana Grande and Katy Perry, the platform is a hit among teenagers and post-millennials.

 

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