Samsung's upcoming foldable phone to be named Galaxy Bloom, to cater to 'women in their 20s'

Samsung CEO reportedly revealed that the design of Galaxy Bloom is inspired by 'Lancome's compacts'.


Samsung announced its first foldable smartphone — Galaxy Fold — last year at MWC 2019. After a few hiccups, the company managed to launch it in the market later in 2019.

Soon after, various rumours surfaced hinting that Samsung is prepping to expand its portfolio in this segment and might launch Galaxy Fold 2 soon. Only this time, it will fold like a clamshell and not like a notebook. Reports have also suggested that the upcoming foldable phone by Samsung will be cheaper than its predecessor that was priced at Rs 1,64, 999 in India.

While all these details remain to be confirmed, at CES 2020, Samsung apparently secretly revealed the official name of the device and details about its design inspiration.

 Samsungs upcoming foldable phone to be named Galaxy Bloom, to cater to women in their 20s

Samsung Galaxy Fold.

As per a report by South Korean publication Aju NewsSamsung held a "secret meeting" at CES 2020. Samsung CEO DJ Koh reportedly revealed that the upcoming foldable smartphone might be named "Galaxy Bloom". However, that's not even the best bit from this secret meeting!

Galaxy Bloom. Image: Aju News

Galaxy Bloom. Image: Aju News

Apparently, Samsung said that the purported Galaxy Bloom will primarily target women in their 20s and so its design is inspired by "Lancome's compacts".

Galaxy Bloom. Image: AJU News

Galaxy Bloom. Image: Aju News

How many of us are taking offence at this right now?

via GIPHY

So Samsung is trying to say that in 2020 the only way it thought it could attract women in their 20s to its smartphone was to design it like a makeup product?

Wait, is that why Samsung called it Galaxy Bloom? Because "women are like flowers"?

via GIPHY

The only silver lining though: The Galaxy Bloom may fit in our pockets!

Coming back to the Galaxy Bloom, As per previous reports, instead of plastic back (like in Galaxy Fold), Galaxy Bloom is expected to come with an ultra-thin glass that will make it less prone to scratches.

Koh reportedly also confirmed that the upcoming Galaxy S series will include Galaxy S20, Galaxy S20 Plus, and Galaxy S20 Ultra. The Galaxy S20 Ultra is expected to feature a 108 MP camera that supports 100x optical zoom.

All these smartphones will be launched in San Francisco on 11 February at the Samsung Galaxy Unpacked event.

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