Samsung has teamed up with Facebook to help offline retailers go digital

Samsung has entered into a partnership with Facebook to help offline retailers build a digital presence. The move will help thousands of the company’s offline partners to reach out to a larger base of consumers. It will also enable consumers to access product information through the social media pages of local retailers. The South Korean tech giant has informed that in the first phase they have already trained more than 800 offline retailers in collaboration with Facebook. It added that more training sessions are lined up in the coming weeks. [caption id=“attachment_7148701” align=“alignnone” width=“1024”] Image: Reuters[/caption] These training sessions will allow retailers to register their presence on social media through the Facebook’s apps – Facebook, Messenger, Instagram and WhatsApp. “By leveraging the Facebook training, our retail partners will be able to discover and target local consumers digitally,” Mohandeep Singh, Senior Vice President, Mobile Business, Samsung India said. Consumers will also get to shop for Galaxy smartphones through Social Media pages of the retailers, added Singh. The training sessions will see retailers being taught how to establish their business pages and accounts on Facebook and Instagram so that they can target local consumers and engage with them through WhatsApp. They can share information such as e-detailers and e-catalogues on available Samsung phones with customers. On the other hand, consumers can place order for their favourite Samsung smartphone via WhatsApp and get their product delivered at home. Facebook has recently **launched** **Shops** to help small businesses set up online storefronts to sell their products. Shops will also make shopping easier for people.

For the first time, @facebook has made a full-fledged entry into the social e-commerce space with the launch of #facebookshops. But what is it? How can business use it? How can customers use? How is it different from Facebook Marketplace? @nandiniwhy answers all your questions. pic.twitter.com/KTam36vKeW

— Firstpost (@firstpost) May 22, 2020

The move will help small businesses tide over the losses caused due to the coronavirus pandemic. Shops will let online stores sell their products on Facebook and Instagram.