Lenovo eyes 'Make in India' scheme to manufacture smart wearables

The company is targeting to corner by this year a 20 percent share of India’s market for wearables, such as smartwatches and fitness bands.

Lenovo Group Ltd is looking to make smart wearables in India and raise its share of the local market by three-fold, in a plan that will help boost Prime Minister Narendra Modi’s scheme to promote the country as an electronics manufacturing hub.

 Lenovo eyes Make in India scheme to manufacture smart wearables

Lenovo. Reuters.

The company is targeting to corner by this year a 20 percent share of India’s market for wearables, such as smartwatches and fitness bands, Sebastian Peng, head of accessories at Lenovo Mobile Business Group, told Reuters in an interview on 24 April.

Since the firm started selling its wearables in India in 2017, the company has achieved 6 to 7 percent of the market share of smart wearables in the country, he said.

The company is now planning to start manufacturing in India, where the smart wearables market is expected to grow 30 to 40 percent this year, Peng added. Lenovo currently makes its wearable products in China. “We have started talks with local manufacturers to start manufacturing within the country. We’re trying to start these operations sometime this year,” Peng said over the phone from New Delhi, where he is attending a product launch.

Lenovo has already partnered with homegrown e-commerce firm Flipkart to sell wearables on its platform, said Naveen Bajaj, India head at Shenzhen Aodishi Technology, which is Lenovo’s authorized overseas accessories distributor.

Lenovo, which also makes products ranging from smartphones to laptops, will expand its wearable offerings on other e-commerce portals, such as Amazon.com. The company will push to establish a physical retail network as well, starting with major Indian cities.

“Smart wearables is the key category we’re trying to push for this year. We are very confident that we can achieve our target,” Peng said.

India’s wearables market was worth $157 million in 2017, according to International Data Corporation. Other wearable sellers in the country include Xiaomi Technology, Huawei, and Fitbit. Once local manufacturing kicks off, Peng said the company would consider India as an export hub for wearables.

Lenovo already sells its HW02 fitness band and HX03W cardio smartband in India through its retail outlets and e-commerce platforms.

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