 "Did Samsung's Galaxy S III benefit from the Apple lawsuit?")
A new study has shown that Apple’s lawsuit against Samsung has actually helped spike sales for the South Korean firm.
According to the Localyticsreport,two specific instances helped sales of the Samsung Galaxy S III. The first was the verdict in the lawsuit filed by Apple against the South Korean firm alleging patent infringement. The verdict saw Samsung Galaxy S III saw spike by nearly 16 percent during the 21-27 August week. You can view the chart here.
The report argues that the press coverage not only helped Samsung become a recognisable name but the constant comparisons between the iPhone and Samsung’s Galaxy S III suggested that the devices were rather similar thus making them a decent option for consumers to consider. A key point to be remembered is that after the verdict in early September, the Galaxy S III outsold the iPhone 4S for the first time ever in the US .
[caption id=“attachment_479041” align=“alignleft” width=“380”]  Reuters[/caption]
The second spike was due to the announcement of the iPhone 5, on 12 September. Again the report states that stories comparing the two smartphones _suggested they were similarly capable._This resulted in a 15 percent spike in Galaxy S III sales in the week immediately following the launch of Apple’s flagship device.
For this research, Localytics studied the number of new Samsung Galaxy S III handsets seen by apps using Localytics from July 31 to October 1, and computed the week-over-week, global growth in total new devices.
The report theorises that this trend could indicate that users aren’t just tied down to one OS system and perhaps choose to compare all devices and features before going for a smartphone.
However it could also signal a shifting tide in sentiment towards Samsung. The lawsuits and ‘walled garden’ nature of Apple’s iOS system has led to a perception that the company is proprietary, anti-competition and a bully.
Both firms are currently embroiled in a lawsuit. Samsung wants the iPhone 5 banned for patent violations while Apple wants the same for the Galaxy SIII.
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