Yonex

Li Ning to replace Yonex as PV Sindhu's sponsor

The world No. 10 female shuttler entered into the new association after deciding to not renew her two-year-old contract with Yonex.

India's badminton brand wars: Why Yonex is feeling the heat

For decades, Yonex had been the only dominant brand in badminton circles. However, in the last five-six years, new players like Li Ning, Victor, Flypower and now Thwack have started to market themselves aggressively.