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Google parent Alphabet profit surges on mobile, video ads
Fp Archives •Google parent Alphabet bested analysts' estimates for third-quarter profit and revenue as the search company showed it has honed its core business for the mobile era and is closing in on the next wave of computing.
Trai plans to act against auto-play video ads on the internet
Nimish •Auto-playing video advertisements are an annoyance which we have to deal with on a daily basis. Apart from being unwanted, a lot of these video adds end up using up a lot of data without our knowledge and pushing up our data bills.
YouTube goes step closer to virtual reality, introduces 360-degree viewable ads
Fp Staff •Google will now make the advertisements a bit more interactive. Google-owned YouTube will now support 360-degree video ads on Chrome, Android and iOS.
Facebook tests video ads in budding YouTube challenge
Fp Archives •Facebook on Thursday confirmed that it is dabbling in video ads and sharing revenue with content creators, in a move that would compete with Google-owned YouTube.
Twitter is testing autoplay video feature on select iOS devices
Tech2 News Staff •Following the footsteps of Facebook, Twitter is currently testing an auto-play video feature on its iPhone and iPad apps. As a test, when a few iOS users in the US run the Twitter app, they will notice that videos are playing automatically.
Facebook buys LiveRail in bid to boost video ads
Fp Archives •Facebook Inc is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business.
Your Instagram feed will now have video advertisements as well
Tech2 News Staff •Twitter launches 'in-feed' video ads to rival Facebook
Fp Staff •The new ad type will charge advertisers on a cost-per-view model -- which means advertisers only get charged when a user starts playing the video.
Twitter video ads arrive as it looks for new avenues for profit
Fp Archives •Twitter today unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform.
Facebook buys LiveRail in bid to boost video ads
Fp Archives •Facebook Inc is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business.