The Vespa story – which began in April 1946 – completes its 75th year in 2021 with 19 million scooters sold till date.
The mission will be targeting a part of the Vespa rocket, that is a size of a small satellite itself, which was used to hold and then release a satellite in 2013.
The Vespa ZX 125 scooter is available in two variants - Disc brake variant and the drum brake variant.
Piaggio was now studying the market and infrastructure like charging facility which was needed for e-vehicles
The exclusive scooter is priced at Rs 12,04,970 (ex-showroom, Pune) which is quite a price for just a scooter.
The brand also launched the Vespa 70th Anniversary Edition at Rs 96,500
Be prepared for a better connected and smarter Vespa's in the coming year.
Italian two-wheeler maker Piaggio, manufacturer of Vespa scooters, today forayed into India's premium two-wheeler market by unveiling sports scooter-bike Aprilia SR 150.
The Vespa VXL 150cc and 125cc costs Rs 84,641 and Rs 77,308 respectively while the Vespa SXL 150cc and 125cc cost Rs 88,696 and Rs 81,967
The partnership with Snapdeal is targeted especially towards a younger segment of consumers who are digitally active and prefer purchases that provide easy access and transactions without investing much time, the company said.
Vespa is not about economy or efficiency. It is about nostalgia, and a style statement that many would still fall for.