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IBF, AAAI, ISA and TAM reach consensus on TV audience measurement
Fp Staff •
Satyamev Jayate ratings prove 11 am slot viable
Anant Rangaswami •If there is one thing that SJ has proven, it is that the 11 am slot is viable. An average over 3 TVR for a 90 minute show is certainly good going.
Satyamev Jayate: What do TRPs really mean?
Anant Rangaswami •In today’s context, both advertisers and channel executives would be happy with any programme that delivers steady ratings of 3 TRPs (subject, of course, to their investments).