Thums Up

ThumsUp: 'Toofani'

How the MNC ego blinded Kellogg's, Coke and Unilever in India

Indians have a lot to learn from the MNC approach to building brands, but MNCs have been poor learners about the fact that Indian markets are different.

Sprite dethrones Thums Up as India's largest soft drink brand

According to the latest Nielsen numbers, while Thums Up's share for August was 15.3 percent, that of Sprite was 15.6 percent.

Thums Up gets a thumbs down from Coke

While it has slashed the price of 200 ml Coke to Rs 8, Thums Up, which has the biggest market share among Coke's brands and among carbonate drinks, was left untouched.

Neha Contractor joins Orchard Advertising as VP

Salman Khan's NGO Being Human backs campaign for disabled

Superstar Salman Khan's Being Human Foundation has joined hands with a news channel to launch Veer, a two-month-long media campaign showcasing case examples of Persons with Disabilities (PwD), who have succeeded in their endeavours on the strength of their self-belief.

Photos: Salman Khan and Shahrukh Khan looking dapper for photoshoots

Salman Khan and Shahrukh Khan were seen looking dapper during their photoshoots. Salman for a Thums Up ad, and Shahrukh for an awards show. Here are the photos.