Neha Contractor joins Orchard Advertising as VP

Orchard Advertising has roped in Neha Contractor (pictured) as Vice President. Backed by 13 years of experience across advertising, Contractor has previously worked at Maa Bozell, Saatchi & Saatchi Direct, Ogilvy, Mudra Max and Law & Kenneth Digital. She has worked on campaigns such as ‘The Future Genius’ for Parle G, ‘The Coolest Job in the World’ for Miller High Life and also brands like Philips and Uninor.

Contractor has played many roles throughout her career in advertising, including art director and account planner apart from dabbling with business development. In the past, she has been the CEO and Co-founder of Carpe Dieum.

“Neha comes with a reputation for taking organisations to the next level. She has hands on experience in not just mainstream advertising, but in Digital and Activation as well. In my conversations with Neha I found a “can do” spirit that is perfect for Orchard. Neha is a playing captain, someone who leads from the front,” says Thomas Xavier, Chairman and National Creative Director, Orchard Advertising.

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Said Contractor about her appointment, “An agency that redefined many industries with creative thinking for brands like Air Deccan, Kinder Joy, Thums Up, TOI, McDonalds and many others, clearly define themselves as challengers. I have been a part of leader brands for a long time, now it’s time to move on to a challenger brand! Clients don’t believe in ’the line’ - below, above or through. We want to erase it. I’m excited to drive the integrated functions of Leo Burnett and Orchard. Watch this space for more excitement!”

Contractor is also an avid traveler, apart from being a classical dancer, a theatre artist, rafting guide and a sky diving instructor.