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WeChat, Line use marketing might to upend rivals like WhatsApp, Viber
Fp Archives •In the battle to become the global messaging app of choice, China's WeChat and Japan-based Line have brought out some large marketing guns - TV ads featuring soccer star Lionel Messi, for instance - that have powered promising bursts of overseas growth.
WeChat, Line use marketing might to upend rivals like WhatsApp, Viber
Fp Archives •In the battle to become the global messaging app of choice, China's WeChat and Japan-based Line have brought out some large marketing guns - TV ads featuring soccer star Lionel Messi, for instance - that have powered promising bursts of overseas growth.
How did BlackBerry lose its mojo?
Fp Archives •The phone that once so dominated the UK youth market that its messaging service BBM was even blamed for helping to connect young rioters who fought police and wrecked shops in London and other cities in 2011, has now lost its cool.
How did BlackBerry lose its mojo?
Fp Archives •The phone that once so dominated the UK youth market that its messaging service BBM was even blamed for helping to connect young rioters who fought police and wrecked shops in London and other cities in 2011, has now lost its cool.
For China's Xiaomi, it's what's on the inside that counts
Fptechno •Two years after its high-quality, budget smartphone won over millions of Chinese fans, domestic tech firm Xiaomi Tech wants to make more money from online shopping...