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Mar 12, 2019
#BoycottSurfExcel: Criticism of Holi ad backfires as brand's social media engagement spikes; Twitterati mock 'bhakts'The latest Surf Excel advertisement, featuring a young 'Hindu' girl who ensures her Muslim friend gets to go to the mosque in pristine white clothes during the Holi festival, caused quite a stir on social media after it was released on 27 February.