Social Marketing
Social Marketing News
What the Gillette ad gets right: Men need to hold other men accountable, to battle misogynistic attitudes
Men are conditioned to react and behave a certain way through years of exposure to misogynistic attitudes and tropes. Young boys see the same in the media, in the world around them and learn these behaviours and think them normal.
Gap turns racial vandalism into the social media event of the season
Apparel brand Gap, in a surprisingly cool move, took on board Sikh model Waris Ahluwalia for its “Make Love” ad campaigns in the US...
Here's what makes social customers go from liking to buying on social networks
With millions being spent by companies on digital advertising and maintaining the prim and proper look of official pages and profiles...
Oracle Buys Vitrue
Adds leading social marketing and engagement platform to the Oracle cloud.
Buddy Media Enhances Social Marketing Suite
Mobile content platform, universal conversion tracking and unified data API allow marketers to break down siloes and maximise efficiency.