Buddy Media Enhances Social Marketing Suite

Buddy Media, the social enterprise software has announced many industry firsts as part of major enhancements to its social marketing suite. The enhancements - including a unified social data API, conversion, campaign and goal tracking across paid, owned and earned social media efforts, and a new mobile content development platform – enable brands to unify their social media programs with one enterprise social marketing suite.

“Social media marketing is anarchy right now within brands and agencies. Buddy Media is the only company to provide a unified solution that helps our customers to organise their teams, optimise their social programs to deliver real business results, and repeat,” said Buddy Media Founder and CEO Michael Lazerow. “Buddy Media continues to lead the way in social marketing software, and our new product enhancements demonstrate why we are trusted by the largest brands, agencies, publishers, and retailers in the world.”

Buddy Media is to be named a charter Facebook Preferred Marketing Developer, LinkedIn Certified Developer and Google Engagement Solutions partner. The company’s new enhancements include:

Unified Social Data API

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Buddy Media allows brands to break down siloes with a unified social data API for their social media presences, conversations and ads. Brands can now use holistic social media data to better inform global interactive marketing strategy, integrate with existing CRM and email systems to better understand and communicate with customers and apply social insights to sales, strategy and product development.

“It is essential for brands to be able to easily export all of their social data programmatically, and integrate it with existing CRM, email or other business process software, so social can be truly integrated into greater business decisions,” said Lazerow. “It’s another first for Buddy Media to be able to give brands all of their social data, across paid, owned and earned media in one API and one software solution.”

Universal Comprehensive Conversion/ROI Tracking

Buddy Media will be launching universal conversion tracking across its entire social marketing suite. Brands can now see in real time which content is performing best, and specifically which social posts, applications and sharing activity drive the most conversions.

“It’s not enough for brands and agencies to only know qualitative data such as shares and comments. They also need to know specifically which content is driving the most actions,” said Lazerow. “With Buddy Media, you can now optimise content specifically for actions, not just engagement.”

Mobile Application Platform

Buddy Media will be launching a native mobile social application platform. On mobile devices, there is limited amount of space, and no amount of “translating” will suffice. Brands can now launch mobile social applications such as polls, product galleries, photo galleries, form builders, and video players via the Buddy Media social marketing suite. They can also toggle between mobile and desktop options within the suite to compare applications.

“Social networking is the number one mobile internet activity, according to Kantar Media Compete/GroundTruth,” said Lazerow. “Our customers need the best mobile experience possible for their fans. They can’t just replicate what they’re already doing for a desktop experience. Our true mobile social applications give brands another powerful weapon to use in the Buddy Media social marketing suite.”

Campaign And Goal Tracking

Buddy Media will allow brands to create logical groupings of social content that all relate to a company-wide marketing effort, and assign the content to a specific named campaign with a date range and goals. Goals can be set using a number of KPIs (key performance indicators) measuring performance of the elements within the campaign. These could include contest submissions, video views, sign-ups and revenue generation.

“Brands can no longer afford to have a social program that is not unified,” said Lazerow. “With our campaign and goals tracking solution, brands can see how all of their social content, from experiences to conversations to ads, are working together to achieve success, and organise internal teams around specific goals.”

Pinterest Integration

Buddy Media now has a social application for Pinterest as part of its library of more than 50 social applications (“sapplets”). Brands can now build unique experiences around their content on Pinterest and deploy those experiences anywhere, from Facebook Pages to blogs to microsites.
“We’ve had great success integrating our Pinterest board with our Facebook Page using the Buddy Media social marketing suite,” said Robert Freeman, Director, Digital & Social Marketing, Michaels Stores, Inc. “The ability to bring the engaging functionality and content from Pinterest to other destinations seamlessly is a major win for us.”