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Hard times ahead for the rich, thanks to inflation
Fp Archives •Bad news for the rich: thanks to inflation you may actually have to choose between Chanel and Rolex.
Djokovic, IBM and Rolex win
Anant Rangaswami •The rules change at Wimbledon, including brand colours. But given its tradition and awesome viewership, view argue, not even IBM.
Roger Federer is till Tennis no 1: In Forbes list of moneymakers
Fp Archives •Federer made $56.2 million (42.6 million euros) from July of last year through this past June, with endorsement deals from such firms as Rolex and Nike bringing the lion's share of that total
Woods signs biggest endorsement deal since scandal
Fp Archives •Woods announced a sponsorship contract yesterday with Swiss-based Rolex, a deal coming two months after the 14-time major golf champion was dropped by rival watchmaker Tag Heuer.