Publicis

Bharti AXA Life assists in 'securing your dreams' in new TVC

The campaign, conceptualised by Publicis, targets individuals who are seeking financial instruments that assure them guaranteed returns and help them realise their dreams.

Reckitt Benckiser appoints IPG as Indian media partner

In India, IPG has replaced ZenithOptimedia, who had previously held the contract.

Read: Sir Martin Sorrell talks all things India... and Twitter IPO

Last week, Sir Martin Sorrell, CEO of WPP, spoke to Anant Rangaswami in the first of a monthly chat on major developments in the communications, marketing and advertising universe.

Finally, the ad business wakes up to the slowdown

Publicis & Omnicom: The India challenge

Maurice Levy and John Wren on the Publicis - Omnicom merger

Lowe Lintas and Partners appoints Vikas Mehta as Chief Marketing Officer

Cannes Lions update: Indian agencies win four awards

The first winners of Cannes Lions are in - and India has won four metals.

ONE-ON-ONE: Ray Velez (Global CTO, Razorfish)

While addressing the delegates at GoaFest, Ray Velez, the Global Chief Technology Officer at Publicis owned technology agency Razorfish, talked about the increasing convergence of technology, media and creativity.

MG Parameswaran is now president, AAAI