Mobile Marketing

Acision Makes Global Mobile Predictions For 2009

To fully kick off mobile marketing, service providers need to monetise mobile messaging as a vehicle for advertising.

Verizon buys Yahoo, puts it in competition with Facebook, Microsoft and Google: Analyst

Yahoo, that has been restructuring its business for year now, finally sold out to Verizon. Verizon sealed the deal for $4.83 billion, all in cash.

Twitter acquires ZipDial: Five things you never knew about the Bangalore-based startup

Finally, Twitter has announced it has acquired its first Indian startup, the Bangalore-based ZipDial.

Google's success mantra: It's all about interacting with users

Nikesh Arora, Senior Vice President and Chief Business Officer of Google, in an interview with Durga Raghunath, Vice President Products and Executive News Producer of Firstpost, and Anant Rangaswami, Editor, Storyboard, reveals the secret of winning users over on the web .

It's time mobile marketing made its own rules

Mobile still plays by the rules of internet marketing. But these new programmes for the mobile medium have successfully unleashed its true potential.

Google's success mantra: It's all about interacting with users

Nikesh Arora, Senior Vice President and Chief Business Officer of Google, in an interview with Durga Raghunath, Vice President Products and Executive News Producer of Firstpost, and Anant Rangaswami, Editor, Storyboard, reveals the secret of winning users over on the web .

Chinese mobile marketing company, Madhouse launches in India

Madhouse, one of China’s popular mobile marketing companies has launched in India to capitalize on the ...

Australian regulators fine Nokia for text message spam

Advertisers may have pinned their hopes on mobile advertising, considering that the medium has shown great ...

Mobile Marketing Expected to Surpass Internet Marketing

At the eTail 2010 social media and mobile commerce summit, it was estimated that the mobile commerce market is currently worth $2.5 billion.