Reliance Implements Mobile Marketing Platform From Flytxt

Reliance Communications has announced implementation of an integrated carrier-class mobile marketing software platform called Neon on its network as part of its tie-up with Flytxt, a mobile advertising and marketing technology provider. Neon leverages Flytxt’s experience in mobile marketing in various global markets. It features a mobile CRM database and all the mobile applications required to conduct large-scale mobile customer engagement programmes.

Krishna Durbha, head – VAS Business and Marketing, Reliance Communications, said, “Implementation of Neon will give us a competitive edge in stimulating brand awareness and driving sales by reaching out to millions of customers in a cost-effective manner through targeting”.

Tim Williams, executive VP-Worldwide Sales, Flytxt, said, “We are proud to partner with Reliance Communications in this transformational approach to customer-centric mobile marketing.”

So, with Flytxt Neon in place Reliance Communications will be able to leverage its existing business data and boost voice and VAS revenues through intelligent mobile marketing.