Li Ning

PV Sindhu signs whopping four-year deal worth Rs 50 crore with Chinese sports brand Li Ning

Olympic and World Championship silver medallist PV Sindhu has signed a whopping four-year sports sponsorship deal in the tune of Rs 50 crore with Chinese sports brand Li Ning.

Asian Games 2018: Indian men's tennis team turn up in personal clothing for semifinals as official kit lacks pockets

After the Indian Olympic Association (IOA) pointed out to the tennis contingent that they were not supposed to wear shorts of brands other than Li Ning, the players on Thursday turned up in taped clothing hiding their sponsor's logo.

Xiaomi, Li Ning to introduce Smart shoes with military-grade sensors

If you were surprised with Xiaomi's Air purifier and water purifier, then here's its newest exciting announced - a Smart shoe.

China's Li Ning to team up with Xiaomi to produce 'smart' running shoes

China's Li Ning is teaming up with Chinese smartphone maker Xiaomi to produce a new generation of "smart" running shoes this year, in the sports brand's latest effort to revive its waning fortunes.

Li Ning to replace Yonex as PV Sindhu's sponsor

The world No. 10 female shuttler entered into the new association after deciding to not renew her two-year-old contract with Yonex.

India's badminton brand wars: Why Yonex is feeling the heat

For decades, Yonex had been the only dominant brand in badminton circles. However, in the last five-six years, new players like Li Ning, Victor, Flypower and now Thwack have started to market themselves aggressively.