Chinese conglomerate LeEco on Saturday said it would launch its "super TVs" in India on August 4 which would have powerful hardware to support gaming and high-definition television programmes.
Global internet conglomerate LeEco's first "Chief Experience Officers (CEO) Programme" has become an outstanding success on LeMall.com—the recently launched marketplace e-commerce website—receiving more than 1,00,000 registrations.
LeEco is already selling smartphones in the Indian market, and its LeEco Le 1s has emerged as the highest selling smartphone in the budget category. The Chinese company has now also launched its line of accessories starting with the Leme Bluetooth headphones, LeTV all-metal earphones and the LeTV reverse in-ear headphones.
Back in 2013, when Samsung was already the most preferred brand in India, and looked like the reign wouldn't end, we saw home-brewed Micromax take on the giant.
Post the launch, at the media briefing event, the LeEco founders spent some time answering queries from the media.
LeEco has announced two models of the TV namely, 4 X50 and 4 X50 Pro, that aim to change the way we look at the TV industry these days
LeEco has a long legacy of providing an ecosystem of services to its users: LeEco India COO Atul Jain
We caught up with Atul Jain, Chief Operating Office, LeEco India to find out more on their entry and experience with the Indian market.
LeEco that recently set foot in India, managed to sell 2,00,000 LeEco smartphone in less than 30 days.
2016 witnessed a new entrant in the Indian smartphone market. LeTV, now known as LeEco, entered India with the launch of its Le 1s and Le Max smartphones on 20 January in Gurgaon.
After launching two of its smartphones – Le Max and Le 1s on 20 January – LeEco opened up pre-registrations for the two devices available exclusively on Flipkart.