Cannes Lions 2014: 13 shortlists for India in Direct, Promo & Activation, PR, Effectiveness categories
Cannes Lions 2014 have announced the shortlists for five categories – Innovation, Direct, Promo & Activation, PR and Effectiveness. 12 entries by five Indian agencies have made it five shortlists
India has brought home six metals, thereby inaugurating its metal tally at the Cannes Lions 2014. Indian entries bagged two silvers in the Direct category, and one silver and three bronzes in the PR category.
The Cannes Lions International Festival of Creativity’s 2014 edition has just released the shortlists for four more categories - Media, Mobile, Outdoor and Press Lions. India has 35 shortlists combined across all four of these categories.