Cannes Lions 2014: India breaks into metal tally with six metals

India has brought home six metals, thereby inaugurating its metal tally at the Cannes Lions 2014. Indian entries bagged two silvers in the Direct category, and one silver and three bronzes in the PR category.

Unfortunately, Indian shortlists in the Creative Effectiveness and Promo & Activation category could not convert into metals.

A detailed list of the winning entries is below:

Direct Lions winner

India won two silvers in the Direct category, both won by McCann Worldgroup’s entry ‘Share My Dabba’ for Happy Life Welfare. The entries won under ‘Ambient Media (Short Scale)’ and ‘Charities’. View the winning entry below:

PR Lions winners

India has one silver and three bronzes in the PR Lions category.

Ogilvy ruled the roost for Indian winners in the PR Lions category with three winning entries. The agency bagged the only Indian silver (in this category) and a bronze for Google India’s ‘Google Search Reunion’ campaign under ‘Technology & Manufacturing’ and ‘Brand Voice’.

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View the campaign here:

The second bronze also went to Ogilvy India for its ‘Message Barter’ campaign for the Akanksha Foundation, under ‘Use of Social Platforms’.

Watch the campaign below:

The fourth and last award, a bronze, went to Havas Worldwide’s ‘No Child Brides’ campaign for Child Survival India. View the entry below: