E Commerce

Amazon's drone delivery programme is great for publicity but is deeply flawed, highly impractical

Amazon launched their delivery programme years ago in two US cities, College Station, Texas and Lockeford, California amid a lot of fanfare. However, since then, Amazon Prime Air has proven to be impractical. At times, all it can deliver is a can of soup

AI Salesman: China's e-commerce platforms set to get AI-hosts for announcing deals during sale livestreams

Livestreaming during massive sale seasons is a huge aspect in China's e-commerce industry. Now, instead of influencers, e-commerce platforms are turning towards AI-generated videos, to host the streams

Guidelines to curb 'deceptive' e-commerce marketing practices soon: Govt

The ministry will develop a comprehensive framework to protect consumers in collaboration with the Advertising Standards Council of India. Initially, these guidelines will be self-regulatory.

Top executives quit retail giant Flipkart amidst major company rejig

The exits come soon after Flipkart said it will buy back employee stock options (ESOP) worth about $700 million from employees as a part of its move to separate full ownership of payments and financial services unicorn PhonePe, in a move to retain talent

Delhi-based start-up ReFit Global earns over Rs 200 crore selling second-hand smartphones

Refurbished second-hand smartphones have always thrown up the challenge of quality and it is this very aspect which has proved to be a major limitation for both sellers and buyers of second-hand phones. This start-up has found a way around the disadvantage and has successfully captured the market

Amazon’s New Cost-Cutting Measure: E-commerce giant to pay shoppers to skip door-step delivery

Amazon has started a new programme under which it will pay customers $10 per order of over $25 if instead of getting their parcels delivered to their doorstep, customers pick them up from designated pickup points.

E-commerce firm Meesho lays off 251 employees, nearly 15% of its existing workforce

Meesho said that the company is committed to ensure all those impacted have its full support and will be provided a separation package that includes a one-time severance payment of 2.5 to 9 months, continued insurance benefits and job placement support

Amazon begins its largest-ever layoffs, 18,000 people to be hit

The world’s largest online retailer spent much of last year adjusting to a sharp slowdown in e-commerce growth as shoppers returned to pre-pandemic habits. Amazon delayed warehouse openings and halted hiring in its retail group

How FMCG brands leveraging data for targeting in a cookie-less world

To truly capture the customer’s attention, brands need to understand they cannot proceed with a one-size-fits-all, mass-blast strategies

Start-up space is not without its challenges but there's no funding winter for angel investors

A sluggish market is the best time to start your investment journey in the start-up space or to double down on your investments