Digital Advertising

Digital advertising spend in India projected to reach Rs 9,700 crore by December 2017

The digital advertising spend in India is expected to continue at a compound annual growth rate of 33 percent to touch Rs 9,700 crore by December 2017.

Verizon slashes 2,100 jobs after the Yahoo merger

Verizon alongside AOL and Yahoo will cut 15 percent of the 14,000 workers they now employ, or about 2,100 jobs, said a person familiar with the matter.

New Google tool to track money spent at offline store after clicking on a digital ads online

A new tool will track how much money people spend in merchants' brick-and-mortar stores after clicking on their digital ads.

Google parent Alphabet posts surge in profit driven by strong ad sales

Google parent Alphabet Inc posted a surge in profit and revenue on Thursday as its core advertising business continued to grow at an extraordinary rate.

Facebook has more than 5 million businesses advertising on the platform each month

Facebook Inc plans to announce on Monday that more than 5 million businesses are advertising on the social network each month and that it is updating its suite of ad services.

EY sees digital media overtaking traditional in India by 2021-22 with higher smartphone, broadband use

Indians spend about two-and-a-half hours per day on traditional media including television, radio, newspapers, and magazines, compared to the one hour they spend on digital media on average.

Spends on digital media to reach 24 % by 2020, says report

The digital advertising industry currently stands at Rs 6,825 crore and is expected to grow at a CAGR of 37 per cent to reach Rs 23,795 crore by 2020

SAS Acquisition Brings Advanced Analytics To Digital Ad Industry

Digital ad server technology company aiMatch rounds out SAS' integrated marketing management platform.

Digital Advertising in India will cross Rs 255 billion mark in 2020

Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5%, a CII-KPMG report said.

Microsoft, VivaKi Team Up In Digital, TV Advertising

The deal will lead to the creation of a customised VivaKi advertisement exchange for television advertising delivered via Microsoft's Admira software.