Branding

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Branding - Total results - 34
Four-month-old infant girl in Rajasthan branded with iron rod to 'cure' cold and cough, hospitalised
India

Four-month-old infant girl in Rajasthan branded with iron rod to 'cure' cold and cough, hospitalised

A four-month-old girl was hospitalised in Rajasthan's Bhilwara district where she was branded with an iron rod to “cure” her of a severe cough and cold.

OnePlus and Meizu: We have a Volkswagen moment in the gadgets world, but we need a solution
News & Analysis

OnePlus and Meizu: We have a Volkswagen moment in the gadgets world, but we need a solution

Recent reports of messing around with benchmarks by popular smartphone device makers OnePlus and Meizu has raised some concerns for me. To me, it’s no different than the Volkswagen scandal concerning emission numbers.

Startup series: Starting on a shoestring; building the MVP
Startup

Startup series: Starting on a shoestring; building the MVP

An MVP, as founders will know, is a bare-bones prototype that can be used to test if the dream should remain a dream or if some elbow grease may help its realisation.

This Diwali, let's talk about how e-commerce websites have upped their advertising game
Life

This Diwali, let's talk about how e-commerce websites have upped their advertising game

Through their Diwali ads, E-Bay rejects hetero-normative behaviour, Jabong celebrates the spirit of you and Amazon reminds us the importance of giving to, and sharing with, others this festive season.

Is Mozilla important to you? You can participate in building its new Brand Identity
News & Analysis

Is Mozilla important to you? You can participate in building its new Brand Identity

Mozilla has outlined a four step process for coming up with an updated brand identity with participation from users.

Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning brand: Here's why
Business

Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning brand: Here's why

The 'brand'value of Baba Ramdev and Patanjali Ayurved Ltd are closely entwined. In fact, they are one and the same.

Mastercard updates its iconic logo for the digital age
News & Analysis

Mastercard updates its iconic logo for the digital age

The change in the logo is to reflect the modern, simple and connected Mastercard services.

Startups face knowledge gap in digital marketing
Startup

Startups face knowledge gap in digital marketing

A recent survey of startups in India revealed gaps in understanding that could lead to a stormy relationship between them and digital marketing.

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century
Business

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years?

Branding communication: How advertising agencies transformed over this century
Business

Branding communication: How advertising agencies transformed over this century

If there’s one thing agencies are requested to do almost as often as creating communication, it’s presenting reviews. So here then, is a review of agencies in the past 15 years

Snapdeal pays dearly as Aamir steps on a communication land mine that SRK so shrewdly avoided
Business

Snapdeal pays dearly as Aamir steps on a communication land mine that SRK so shrewdly avoided

Omega watches does not suffer because of George Clooney's political views on Darfur or which candidate he supports during the US Presidential elections

Maruti brand being phased out from premium cars? Suzuki sets up new outlets to sell S-Cross
Business

Maruti brand being phased out from premium cars? Suzuki sets up new outlets to sell S-Cross

Maruti has struggled in the past to be as successful in big cars segment as it is in small cars

Microsoft erases 'Nokia' from Lumia, calls it Microsoft Lumia
Biztech

Microsoft erases 'Nokia' from Lumia, calls it Microsoft Lumia

Six months after closing its acquisition of Nokia's device and services business, Microsoft said it is ready to sell smartphones under its own banner, and first Microsoft Lumia will hit the market soon.

What India's advertising industry should learn from Seinfeld's speech on ads
Brands

What India's advertising industry should learn from Seinfeld's speech on ads

A less popular form of advertising -comparative -- can nail lies but unfortunately is not widely practised in India.

New tobacco curbs coming: Why clobber cigarettes when they're only 15% of problem?
Corporate

New tobacco curbs coming: Why clobber cigarettes when they're only 15% of problem?

The health ministry is considering more bans to curb cigarette smoking. But is it just a cop out?

Give Mommy a break: TV ads and the supermom you can never live up to
Life

Give Mommy a break: TV ads and the supermom you can never live up to

Our TV ads have shown young women discovering the fun of partying. But as soon as she becomes a mom she turns into a ladle-wielding creature, pouring out cereal or loading the washing machine. Someone give the mother a break.

Ronald McDonald's new clothes: It's creepy, say customers
Life

Ronald McDonald's new clothes: It's creepy, say customers

Previously, Ronald sported a yellow jumpsuit, but will now be seen in yellow cargo pants, striped rugby shirts and a vest.