Latest News on Branding
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Branding - Total results - 34
Mar 20, 2018
Four-month-old infant girl in Rajasthan branded with iron rod to 'cure' cold and cough, hospitalisedA four-month-old girl was hospitalised in Rajasthan's Bhilwara district where she was branded with an iron rod to “cure” her of a severe cough and cold.
Jun 25, 2017
Uber crisis shows that even the best PR practices have their limitationsUber’s case is not an ordinary PR disaster
Feb 02, 2017
OnePlus and Meizu: We have a Volkswagen moment in the gadgets world, but we need a solutionRecent reports of messing around with benchmarks by popular smartphone device makers OnePlus and Meizu has raised some concerns for me. To me, it’s no different than the Volkswagen scandal concerning emission numbers.
Nov 15, 2016
Startup series: Starting on a shoestring; building the MVPAn MVP, as founders will know, is a bare-bones prototype that can be used to test if the dream should remain a dream or if some elbow grease may help its realisation.
Oct 30, 2016
This Diwali, let's talk about how e-commerce websites have upped their advertising gameThrough their Diwali ads, E-Bay rejects hetero-normative behaviour, Jabong celebrates the spirit of you and Amazon reminds us the importance of giving to, and sharing with, others this festive season.
Aug 22, 2016
Is Mozilla important to you? You can participate in building its new Brand IdentityMozilla has outlined a four step process for coming up with an updated brand identity with participation from users.
Jul 30, 2016
Yoga guru Baba Ramdev and Patanjali Ayurved make for a winning brand: Here's whyThe 'brand'value of Baba Ramdev and Patanjali Ayurved Ltd are closely entwined. In fact, they are one and the same.
Jul 15, 2016
Mastercard updates its iconic logo for the digital ageThe change in the logo is to reflect the modern, simple and connected Mastercard services.
Jul 08, 2016
Startups face knowledge gap in digital marketingA recent survey of startups in India revealed gaps in understanding that could lead to a stormy relationship between them and digital marketing.
Dec 31, 2015
Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this centuryPhilip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years?