Brand Value

PV Sindhu's appointment to Andhra Pradesh state govt marks increasing brand value after Olympic medal

If the governments of the day have been generous, the corporate sector too has taken to PV Sindhu big time after her podium finish in Rio.

Virat Kohli steps in as Brand MS Dhoni diminishes; past icons give way to younger guns

As younger icons come on the scene, they replace the earlier ones who have matured

IPL: Dhoni makes new Pune franchise a winner off the field, even as a short-term option

The Pune franchise, which was bought by the Sanjiv Goenka group, was the clear winner for one reason - MS Dhoni. India’s limited-overs captain brings with him not only his leadership skills and his devastating ability as a finisher, but also an unrivalled brand value.

Tata remains India's most valuable brand; Micromax, Flipkart and Royal Enfield in top 100

This infographic explains why the IPL continues to be a money spinner

Overall, the value of the IPL rose 9 percent from $3.2 billion to $3.5 billion.

Brand Sachin outlives his cricket career, the master will bat on

Banking, insurance, financial services, real estate and hospitality would love a slice of Sachin's post-retirement attributes -- loyalty, humility, steadfastness, commitment dignity, fairness and generosity.

Mumbai Indians among world's top 150 sports brands

The Mukesh Ambani-owned team found the 146th position with a brand value worth USD 48 millions, followed by Chennai Super Kings at USD 45 millions.<br /><br />

Brand wars: SRK, Ranbir worth more than $100 mn but Virat Kohli kicks Salman's ass

Bollywood's King Khan Shah Rukh may still be the biggest celebrity in India but did you know that cricketers MS Dhoni and Virat Kohli are worth more than the other two Bollywood favourites- Salmaan and Aamir?<br />