At $15 billion, Tata remains India’s most valuable brand, according to a study brand consultant Brand Finance. Brand value was a little slow this year however, with a 4% increase on 2014.
Globally, Apple, Samsung, Google, Microsoft, Verizon are the top five brands.
Tata is the world’s 65th most valuable brand. SBI emerged second on the India list but its brand value has increased a whopping 64 percent in the last one year.
The top 10 brands in India also included LIC (Life Insurance Corp.), Airtel (Bharti Airtel Ltd), Reliance (Reliance Industries Ltd), Indian Oil (Indian Oil Corp. Ltd), Infosys (Infosys Ltd), Larsen and Toubro (Larsen and Toubro Ltd) , HCL (HCL Technologies Ltd) and ONGC (Oil and Natural Gas Corp. Ltd).
Twenty percent of the brands in this year’s Brand Finance India 100 list are new entries. They are from e-commerce, pharma, auto, telecom, heavy engineering and banking sectors.
The new entrants in the top 100 list include Essar (11th rank with brand value of $2,747 m), United Spirits (22nd rank $1,337 m), Marico (36 rank $725 m), and Future Retail (43 rank $493 m).
The other brands include Berger Paints, Bharat Heavy Electricals, Micromax, Nerolac, Shree Cement, Aircel, IndusInd Bank, Voltas, TVS Motor, Royal Enfield, Pidilite, Flipkart, Dr. Reddy’s Lab, Sun Pharma, Sun TV and Piramal Enterprises.
“There is increasing competition for places in the Top 100. Emerging sectors like e-commerce, telecommunications, technology companies, banking services are particularly competitive. Staying in the premier league of brands will require a world beating product or service, differentiation and a strong vision and mission, including a strong ethical stance. Royal Enfield, Flipkart, Micromax and Sun Pharma are all potentially world beating powerhouse brands.”” Ajimon Francis, CEO, Brand Finance India said.
This bodes well for the success of Indian industry and demonstrates a growing competitiveness. Top-ranked companies will now have to pay ever closer attention to the value of their brands.
Updated Date: Jul 31, 2015 09:09 AM